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2nd ECON@TEL TRAINING SCHOOL
23 September 2011, Budapest, Hungary
Wireless LTE (Long term evolution) Business models
Local Organizer: Prof. Dr. Zsuzsanna Kosa,
Budapest University of Technology and Economics, Hungary
Summer School Coordinator: Prof. Dr. Louis-Francois Pau, Copenhagen Business School, Denmark
PROGRAM OF THE TRAINING SCHOOL
08:00-08:30: Registration
08:30-09:00: Opening and short introductions by each participant
09:00-11:00: Lectures
(I) 09:00-09:45: Summary Introduction to LTE Architecture and Key
Business Implications, Prof. Dr. Louis-Francois Pau, Mobile Business
CBS, Denmark
Abstract: This is an introduction to later lectures. Are presented the
constituent nodes/functionality of an LTE access network,
infrastructure network and content distribution. Spectrum issues are
summarized. Key typical performance figures are given for different
flows. The two above items are mapped into a list of ten essential
business paradigm changes driven by LTE (and the migration to LTE).
(II) 09:45-11:00: Techno-economic Modeling and Long Term Evolution
Model, Evaluation of Upgrade Scenarios, Dr. Dimitris Katsianis,
Departement of Informatics and Telecommunications Panepistimiopolis,
University of Athens, Greece
Abstract: In this lecture, a techno-economic evaluation of the business
prospects of a Long Term Evolution telecommunications network is carried
out. The evaluation is based on a Techno-Economic methodology which,
taking into account future network topology, area characteristics,
service demand and price evolution forecasting as well as risk analysis,
estimates key economic figure-of-merits. In the first part, the
techno-economic methodology to be applied in the LTE Business model will
be presented and analyzed. In the second part, the business case for an
LTE upgrade from an existing network will be presented and discussed
including Market, concerning technical, business and economic aspects.
11:15-12:30: Dr. Dimitris Katsianis, Departement of Informatics and Telecommunications Panepistimiopolis, University of Athens, Greece: In the second
part, the business case for an LTE upgrade from an existing network will be presented and discussed including Market, concerning technical, business and economic aspects.
12:30-13:30: Lunch
13:30-17:30: Lectures
(III) 13:30-14:45 : Challenges and Opportunities for LTE Network
Management, Dr. Antonis M. Hadjiantonis, KIOS Research Center,
University of Cyprus, Cyprus
Abstract: This lecture presents the technical challenges and emerging
business opportunities for mobile telecommunications networks on the
brink of their convergence with the Internet, focusing on LTE and the
road towards 4G networks. The concepts of autonomic networking (AN) and
policy-based management (PBM) are examined as tangible solutions to the
increasing complexity of ICT systems and services, focusing on their
technical applicability and business potential for LTE/4G networks.
Policy Management and Control receive intense interest from mobile
network operators (MNOs), enforced by the explosion in mobile data
demand and the strain placed on scarce resources. We will overview the
ongoing 3GPP standardization activities on Policy and Charging Control
(PCC) architecture and the nascent business opportunities around policy
management.
(IV) 14:45-15:45: LTE Services Pricing, Dr. Hong Chen, Huawei Europe and
Rotterdam School of Management
Abstract: This lecture first gives a short survey on current 2G/3G
service pricing models. Next it discusses the pricing strategies and
pricing models of LTE services, which can benefit from the evolved
system architecture, and can be offered together with 2G/3G services as
integrated services and experience. Third, it will analyze the
challenges and opportunities offered by the IMS/ OTT services. Finally,
it will present the existing LTE business models.
15:45-16:15: Coffee break
(V) 16:15-17:30: Critical Review of LTE Business Models, and Related
Research Issues, Prof. Dr. Louis-Francois Pau, Mobile Business CBS, Denmark
Abstract: Is given first a short survey of traditional technology
diffusion models, and an analysis why they may or may not apply in the
LTE case. Next, is given a structure for, and examples of, LTE business
models as considered in industry and by regulators. Finally, are
discussed open research questions supporting the competitive positioning
in terms of a business model choice for operators, suppliers, and other
industries/sectors.
17:30-18:00: Roundtable discussion and course evaluation
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